What began in 2011 as Aqua Licious has grown into Vaya Vida: a vibrant lifestyle brand where style, sustainability, and family come together, inspired by life outdoors, on the go, and on vacation.
Our story began with a simple yet thoughtful idea: a reusable, collapsible water bottle with a unique design that could reduce plastic waste while still being personal and cheerful. Esther was the first to develop this concept, from the design to the trade shows and the very first sales opportunities. Her love for practical yet beautiful products led to the creation of a collection that went beyond just water bottles.
The range has evolved with life: Shoppers for day trips, Travel Bags for sunny vacations, Beach Towels for long days at the beach, and an ever-growing number of matching products. What began as a single product has grown into a comprehensive concept: multiple unique designs, incorporated into every product, so you can incorporate your favorite prints into everything you take with you. At home, on the go, and while traveling.
What a life. Enjoy it!
Vaya Vida is more than just products. It's our story, our journey, and the moments we share along the way. From new designs and sustainable choices to sun-drenched destinations and life outdoors, we're happy to take you along.
Our story
Live life in full colour.
Esther
The creative foundation, with an eye for product development and market introduction.
Bart
Responsible for branding, visual identity and the brand's appearance.
Daan
Who connects with B2B partners and optimizes logistics processes.
Bibi
That brings the brand's stories to life through content, community and promotion.
A family brand
Today, Vaya Vida is a close-knit family business comprised of father, mother, son, and daughter. Everyone contributes their own unique talents to the brand's success. Together, we're building a brand that stands for stylish choices, sustainable materials, and products crafted with care. We're proud of our extensive collection of unique prints, our use of recycled materials, and, above all, the fact that we're all on this adventure together as a family. Every season, we introduce new, unique designs.
Vaya Vida
Vaya Vida literally means “What a life” and that is exactly what we want to convey with every design and product we create for you.
What a life. Enjoy it!